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I look at Yamá today and I see the
evolution of a history. A history of
more than 50 years that started
with me, and that continues with
the new generations, always with
the wisdom of balancing tradition
and innovation.

With the combination of Brazilian
culture and Japanese values. With a
unique formula that is transformed,
but does not lose its essence.

Mr. Yamamura

Brazilian brand with more than 50 years of history.
• Leadership in the Brazilian category of
• Bleaching powder – retail channel
• Own factory with more than 20 thousand m²
• Investment in technology and product  development
• Production capacity of 8,500,000 units/month
• More than 300 products in the catalog: Hair
dyeing and straightening, bleaching powder
hydrogen peroxide, shampoos and conditioners
• More than 300 employees

Yamá was born to democratize hair care, making available high quality products with an excellentcost-benefit ratio.

he son of immigrants in Brazil, he entered a hairdressing school. And what started a trad to help his family became a passion and a thriving career. In his salon, he missed the right products, so he decided to create their own.

That’s when, in 1967, he formulated the multifunctional cream named Yamasterol, which, even after five decades, still occupies the position of market icon.

Since then, the Yamá has undergone many transformations. It has gone through seven of the nine currencies of the country. It went from a space of 5 thousand m² to one of 22 thousand m². It has expanded its portfolio and created new lines to surprise its consumers.

It launched the first bleaching powder for curly hair,  awarded in 2019 by ABIHPEC.

Currently, there are more than 300 employees who dedicate themselves daily to honor the history and build the future of the brand.

All are inspired by the solidity of the mountain and the energy of the sun to continue growing and opening paths towards a horizon of possibilities
OPPORTUNITIES
The beauty market is on the move.
New habits, new demands, new lifestyles. Self-care is booming, especially as a wellness ritual  at home.
Consumers are more conscious in their choices and want more than just products, they value the experience.
Now is the time to seize every opportunity.

By 2025, the global
hair care market will
be the largest.

Do-it-yourself:
beauty is on the rise
and keeping the
hair care segment
hot segment of hair care

ENJOY THE BEST OF THIS MARKET THAT
KEEPS GROWING WITH OUR PRODUCT
HAIR BLEACHING

Bleaching Powder for Curly Hair
Amethyst and Platinum Bleachers
Cream Peroxides
Amethyst Peroxides
Body Hair Bleach

HAIR SMOOTHING

Yamaliss
Progressive Smoothing
Anti-residue Shampoo

HAIR COLOR

Fashion Color
Fashion Fantasy Colors
Dekap Color
Yamá Men Color
Nano Infusion

HAIR TREATMENT

Yamasterol
Treatment Shampoos
Lee Poo and Co-Wash
Liss Repair
Hair Food

The formula, that came from the hands of Mr. Yamamura in 1967, through the years to establish itself as the icon of the brand. Recognized on the shelves by the eyes of several generations, Yamasterol maintains its unquestionable quality, while modernizing and reinventing itself with a mix of products, also conquering the digital world, in the spontaneous recommendations of several beauty influencers.

BLEACHING POWDER FOR CURLY HAIR

Defined roots full of life, even after bleaching. We combine multifunctional and natural active ingredients composed of silk proteins and polysaccharides, coconut oil, babassu oil and pracaxi to create a special solution that redensifies the hair fiber and maintains the thickness of the hair shafts.

  • With coconut oil
  • Light up to 8 shades
  • Dust Free
  • Curl maintenance
  • 50g and 300g stand up
    pouch versions

BLEACHING POWDER FOR CURLY HAIR

A line for all hair types and all tastes. There are 5 variations of active ingredients to whiten all types of hair. Easy to use and safe for fine and already colored hair.

  • Light up to 8 shades
  • 20g, 50g and 300g pouch versions
  • + 10 presentations

BLEACHING POWDER FOR CURLY HAIR

Ideal for those who are looking for a desired pearly tone. The blue powder and the pearl extract in the composition neutralizes the yellow and gives a perfect result.
  • With pearl extract
  • Light up to 9 shades
  • Powder free
  • Blue powder

BLEACHING POWDER FOR CURLY HAIR

Ideal for those who are looking for a desired pearly tone. The blue powder and the pearl extract in the composition neutralizes the yellow and gives a perfect result.
  • Light up to 9 shades
  • Powder free
  • Blue powder
  • Perfect platinum

BLEACHING POWDER FOR CURLY HAIR

Created to be used with hair colors and  bleachers. The Yama Oxicreme formula is enriched with Omega Plus 3, which  allows a gentle and repairing action of  the hair strands water barrier. Moreover,  it is the first oxidant with a dosing cap, which ensures the application in the right measure for a more effective  bleaching.

BLEACHING POWDER FOR CURLY HAIR

In combination with Yamá amethyst bleaching powder, it is indicated to activate oxidative coloration and discoloration, neutralizing golden and coppery tones for a real transformation.
  • Available in 30 and 40 volumes
  • 100ml and 900ml versions

BLEACHING POWDER FOR CURLY HAIR

One product, many advantages The lightener achieves the lightening of up to 6  shades and brings the action of chamomile  and alpha-bisabolol to provide more shine  to the hair and a soothing sensation to the  skin. Everything to make beauty routines  easier and more comfortable
  • 1 unit of chamomile bleaching powder 20g;
  • 1 unit of Oxicreme Yamá 40 Vol. of 60ml;
  • 1 plastic container;
  • 1 spatula;
  • 1 exclusive skin protective and moisturizing gel.

FOR ALL
SKIN TYPES

HAIR
COLORING

Coloring is essential for beauty
rituals. That’s why we have
created products that treat
while coloring, so hair is
renewed with more strength
and shine!

FASHION COLOR
HOME KIT

Super-powerful coloring! The formula is enriched with vegetable collagen, rice protein and sunflower oil, as well as dyes that spread evenly through the hair to ensure an incredible result. A new look, with healthy, soft and shiny hair
  • Intense colors with high durability.
  • For all hair types.
  • Natural active ingredients for care while coloring.

FASHION HAIR
TONERS

Many possibilities of transformation without damaging the hair! As they do not contain ammonia, the dyes are safe and can be applied on straightened hair and progressive straightening. The formula also contains arginine to stimulate hair nourishment during coloring.
  • Available in blue, green, pink, purple, silver and red.
  • Ready-to-use creamy texture.
  • Does not require the addition of oxidizer.

DEKAP COLOR

Developed to eliminate and correct total or partial oxidative dyes, its formula does not contain ammonia or bleaching agents, preserving hair health and natural color, acting only on artificial dyes.
  • Creates effects, removes color and corrects tones
  • No bleaching or oxidizing agents
  • Practical and safe application

YAMÁ MEN COLOR

BioRepair® technology and natural active ingredients, such as cysteine and compounds derived from wheat and silicone, have a high conditioning power to cover 100% of white hair with the three-tone palette, leaving it strong, resistant and shiny in record time.

  • Yamá MEN Color Cream 50g
  • Hydrogen Peroxide Cream
  • Pair of plastic gloves

THE BEST
PERFORMANCE
IN WHITE
COVERAGE

YAMÁ
PROFESSIONAL
COLORTM
NANO
INFUSION

Yamá Professional Cream
Color’s Nano Infusion contains
vegetable ingredients that
make the coloring and toning
process even more effective.

  • 37 AVAILABLE COLORS
  • PROFESSIONAL USE

It provides durable colors, extraordinary shine, hydration and softness, minimizing the damage caused by the coloring process and everyday life.  White hair coverage up to 100%.  The exclusive NANO.INFUSION ® system is derived from the B.E.C.A action, ie  Bio Ester Vegetables that Carry (transport) the dyes to the pith of the hair  fiber, with molecules of ideal size, allowing greater fixation and color homogenization.
This exclusive and sustainable technology by Yamá Cosméticos is obtained  from the vegetable oils of Almonds, Rice, Olive, Argan and Xylitol, a sugar  that gives extra shine to the hair.

Kit contains:  
• 160g tube

HAIR
SMOOTHING

Straight, frizz-free hair is the dream of many women. With our special products for straightening and maintenance, they can fulfill this desire at home, with comfort, practicality and a lot of charm.

YAMÁ LISS REPAIR

The self-applicable Brazilian straightening will  surprise you with the incredible result that lasts up  to 12 weeks. There are two presentations,  for blonde and dark hair, which promote healthy  straightening, reduce frizz and restore shine and  softness to the hair.
  • Do-it-yourself Brazilian straightening at home!
  • Lasts up to 12 weeks
  • Suitable for natural and colored hair
  • Voluminous and frizzy hair
  • Light and dark hair versions

FASHION COLOR
HOME KIT

Developed for professional use, its formula with  peptides and amino acids restores hair keratin and  provides a healthy straightening, with a toning  and protective effect.
Frizz-free, with lots of shine for brown and  light-colored hair
  • 1L version, for brown and light- colored hair
  • Formula with peptides and amino acids that restore hair keratin
  • Suitable for voluminous and frizzy hair

ANTI-RESIDUE
SHAMPOO

The perfect straightening process requires  powerful cleansing. The anti-residue  shampoo is suitable for voluminous and  frizzy hair.
  • Version 1 L
  • Deep cleansing for the molecular realignment process
  • Suitable for voluminous and frizzy hair

THE
TRANSFORMATION
YOU ARE
LOOKING FOR

HAIR
TREATMENT

The daily care that makes a
difference in the health and
vitality of hair and self-esteem
of consumers. Our treatment
line brings gentle shampoos
and Less poo and co-wash
in addition to the iconic
Yamasterol.

YAMASTEROL ALOE VERA
D-PANTENOL

A multifunctional cream that has been gaining followers for more than five decades. With an unique formula, it contains great allies in the treatment of hair: powerful moisturizer D-Pantenol and Babosa, an natural antioxidant that also contains essential vitamins for the hair health.
  • 90g, 200g, 320g and 900g versions.
  • Strengthens, protects and detangles hair
  • Has vitamins A, C, E, B1, B2, B3, B6, B12 and B13
  • Can be used with or without rinsing, and in the pre-shampoo wash.

YAMASTEROL
ARGAN

Ideal for those who are looking for
a desired pearly tone.
The blue powder and the pearl extract
in the composition neutralizes the
yellow and gives a perfect result.

  • Available in blue, green, pink, purple, silver and red.
  • Ready-to-use creamy texture.
  • Does not require the addition of oxidizer.

KERATIN
YAMASTEROL

Sumado al poder del tradicional Yamasterol, la acción de la queratina proporciona una intensa reposición proteica de estructura capilar, cuidando la salud del cabello y dejándolo más luminoso y suave.
  • Versiones de 200g, 320g y 900g
  • Fortalece, protege y desenreda el cabello
  • Sin parafina ni silicona
  • Puede utilizarse con o sin aclarado, y en el lavado previo al champú

HYDROLYZED
PROTEIN YAMASTEROL

In addition to the properties of traditional Yamasterol, this version offers the benefits of argan oil and macadamia nut oil, providing the hair with the qualities of omega-6, vitamin E, essential fatty acids and antioxidant action. The result is deeply recovered and strengthened hair
  • Versions of 90g, 200g, 320 and 900g
  • Strengthens, protects and detangles the hair
  • Paraffin and silicon free
  • Can be used with or without rinsing, and in the pre-shampoo wash.

HYALURONIC ACID
YAMASTEROL

The new version of Yamasterol gains an ally for an unbeatable reconstructive action! Hyaluronic acid boosts hydration, replenishes the hair fiber and thickens the hair. It is nourishing and repairing, with 0% parabens.
  • 320 ml version
  • Formula with hyaluronic acid,
  • D-Panthenol, castor oil and vegetable collagen,
  • Super-moisturizing and restorative action

BLEACHING POWDER FOR CURLY HAIR

The moment to take care of your hair
becomes even more pleasant with the
formulas of the mild shampoos! There are
four presentations developed for different
needs:

  • Anti-residue: deep cleansing
  • Argan: moisturizing and frizz control
  • Crystal: cares for chemically treated hair
  • Protein neutral
  • Available in 900 ml version
  • Especially for fragile hair
  • Daily use

LESS POO Y CO-WASH

Created to preserve the hair’s natural oiliness, especially for hair
that suffers from dryness caused by traditional shampoos. The
composition is free of aggressive sulfates, silicones, parabens,
phthalates, salt and artificial colors. Softness is its essence.

  • 320 ml version
  • 20g, 50g and 300g pouch versions
  • Paraben free
  • Free of aggressive sulfates
  • Silicone free
  • Salt free
  • No artificial colorants
  • Phthalate free

LISS REPAIR FOR STRAIGHT NATURAL, STRAIGHTENED OR RELAXED HAIR

The chemical process does the heaving lifting, but its LISS REPAIR hat ensures straight, frizz-free, natural looking hair. LISS REPAIR is a complex treatment system that guarantees prolonged smoothness and alignment + volume and frizz reduction + sealed nourished and shiny fibers + vegetable active ingredients.

NATURE IS FOR EVERYONE, HAIR FOOD TOO!

YAMÁ HAIR FOOD! products offer benefits for all hair typer!
There are special ingredients that are true miracle to the beauty
YAMÁ HAIR FOOD is the proof that superfoods can reveal all the natural beauty of the hair.
Yamá Hair Food COCONUT promotes extreme moisturizing and nutrition for hair without shape definition and frizz. VEGAN PRODUCT.
Put Yamá Hair Food AVOCADO in your beauty program, it will be a triumph for the treatment of lifeless hair and dry ends.

Yamá Hair Food PAPAYA offers hydration, vitality and reconstruction of dry hair structure, restoring emollience and vitality.

HAIR
STYLE

YAMÁ FIX is back in a new package, but still offers the same performance which conquered everyone. Grades COLA 2 (Glue 2), PEDRA 3 (Stone 3), and AÇO 4 (Steel 4) indicate the fixation power of each version.


WE INVEST IN
COMMUNICATION

In addition to the quality of our products, we invest in reinforcing our brand to the public to arouse interest and generate sales.
We know that the success of a brand is built by its delivery, but also by its connection and presence with its public. For this reason, we have communication strategies that allow us to broaden the knowledge of Yamá and its products, as well as to create relationships to delight and make our consumer loyal to Yamá.

WE SUPPORT
YOU IN SALES

And in addition to guaranteeing products with an excellent cost-benefit ratio, we stand by our partners, offering materials that communicate the differences of each item and line, facilitating sales and boosting retail results.